Audience - MA Leader
Readership and market penetration Rate
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French-speaking Part of
Switzerland | Readers per Copy (RPC)
| Penetration Rate in % | Affinity |
All "Leaders"
| 18'000 | 26.5 | 100 |
| "Top Leaders" | 7'000 | 31.9 | 120 |
Definition of "Leader": concerns executive personnel, professors at universities, freelancers and company owners. Is defined by the yearly gross salary being ≥ 100'000 CHF, the degree of decesion-making authority, a high level of education and/ or the number of employees.
Definition of "Top Leader": see above; adjusted pre-requisites are a yearly gross salary being ≥ 140'000 and a personal assistant.
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Duration of reading
| | In Minutes |
| Duration of Reading | 31.1 |
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Important Business reading
38,5 % of the "Leaders" in the French-speaking part of Switzerland use "Le Temps" as their main source of information for business questions.