"MACH Basic" AUDIENCE

Readership and market penetration Rate

• Switzerland	Readers per copy (RPC)	Penetration rate in %
  Readers	131'000	2.0

  French-speaking Part of Switzerland	Readers per Copy (RPC)	Penetration rate in %
  Readers	116'000	8.0

  France (Ain and Haute Savoie)	Readers per Copy (RPC)	Penetration rate in %
  Readers	6'000	3

• Source
• MACH Basic 2012-1; WEMF-study, frontier area Switzerland - France 2009