MACH Basic Audience

socio-demographic structure

  • French-speaking Group
    Structure in % Penetration in % Projection Affinity
    Index 100
    Sex
    Man 62 10.6 74'000 129
    Woman 38 6.0 45'000 73
    Age (periods of 20 years each)
    14-34 ans 24 5.9 28'000 72
    35-54 ans 39 8.9 46'000 108
    55-99 ans 37 10.1 44'000 122
    Education Level (grouped)
    Compulsory 10 4.3 12'000 52
    Secondary Education Level 19 4.1 23'000 49
    Higher Education 71 14.0 84'000 170
    Gross Salary per Household (grouped)
    up to 3'999 CHF 12 5.3 14'000 64
    4'000 to 7'999 CHF 32 6.1 38'000 74
    8'000 CHF and more 56 12.2 66'000 148
    Professional Position
    Freelance 10 11.5 12'000 139
    Executive Employee 21 13.9 25'000 168
    Salaried Employee (non managerial function)
    35 7.4 41'000 89
    Economic District (residential place)
    11 Geneva 33 10.1 39'000 123
    12 Vaud 33 8.3 39'000 101 
    13 Neuchâtel 9 8.0 11'000 97
    14 Jura 5 6.5 6'000 78
    15 Fribourg 7 5.1 8'000 61
    16 Bas-Valais 11 7.3 13'000 88
    Other Regions
    France (Ain and Haute Savoie)   3.0 6'000  
  • Source
  • MACH Basic 2011-2, French-speaking part of Switzerland, Remp study frontier area Switzerland - France, 2009

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